helping business plan for expo 2020 dubai

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  Expo 2020 Dubai

 

Expo 2020 presents an extraordinary opportunity for many businesses.

On 20 October 2020, the doors of Dubai Expo 2020 will open for six months until 21 April 2021, welcoming and connecting millions of people from around the world to an experience like no other.  More than 25 million visitors are expected from all corners of the planet, making Expo 2020 an unmissable opportunity for many countries, companies, and industries.

Many of the world's most aspirational companies are already planning to take advantage of the opportunities which Expo 2020 Dubai will offer:

 › Access new and emerging markets

› Earn a share of AED350 billion in new contracts

› Showcase ideas, innovation and progress

› Collaborate with new partners

› Reach new audiences

The Expo Hub is here to help you start planning how to make the most of the extraordinary opportunities Expo 2020 Dubai will offer, from planning and implementing your marketing and communications strategy, through to understanding your options for business set-up.  With the latest news, and insights from experts who understand the local markets, The Expo Hub is a resource to help you think beyond Expo 2020 Dubai and develop long-term partnerships to grow your business well into the next decade.

What is Expo 2020 Dubai

Originally, Expo, short for exposition, was a global event created with the purpose of showcasing technological and industrial achievements of nations around the world.  The first Expo took place in London, England in 1851, and have followed every 5 years since, with an increasing focus on technological innovation and its ability to foster human development.  Since the 2000 Expo in Hanover, Germany, the focus of the event has shifted more towards sustainability.

Expo 2020 Dubai steps in with the message Connecting Minds, Creating the Future, and will bring millions of visitors to the UAE to showcase ideas, collaborate, and celebrate human creativity and ingenuity.

Marketing for Expo 2020 Dubai

The organisers of Expo 2020 Dubai have defined three themes for the event, which lead in to three areas of Opportunity, Mobility, and Sustainability that create pillars for companies, countries and industries to amplify participation.

How will Expo2020 Dubai help my business to grow?

Many aspirational businesses are already contemplating how they can take advantage of the many opportunities Expo 2020 Dubai has to offer.  This section will outline some of the ways in which aspirational businesses both large and small can benefit from the many opportunities to grow that Expo 2020 Dubai can provide.

Countries can use Expo 2020 as an opportunity to develop social, economic, technological, and cultural capabilities.

Companies can provide a glimpse of their latest research and development efforts, or choose Expo 2020 Dubai to unveil their new products and systems.

International organisations, NGOs, and foundations can demonstrate their thought leadership as they connect countries and communities around the world in diverse areas outlined by the subthemes. Universities will show how they spark creativity and push boundaries to drive progress and innovation across the globe.

marketing strategy

The infrastructure which is being developed not only at the Expo 2020 site, but the supporting transport links, hotels, residential and commercial property and much more will yield an estimated $50 billion (Dh183.62 billion) in direct and indirect investment with $8 billion of this allocated to transport and infrastructure alone, whilst providing employment for 300,000 people.

With 25 million visitors anticipated over the 6 months of Expo 2020, a primary concern is how to manage the increased temporary population on existing transportation networks.  The Road Transport Authority (RTA) introduced a 5-year plan which included a bundle of projects to deliver the infrastructure required to handle the increased capacity required on mass transportation systems.  This included extensions and integration for the current mass transit systems, including metro, tram, buses and water transport, as well as a package of new roads and intersections around the Expo 2020 site to the expo hub

There are also opportunities for hotels, serviced apartments, and other types of residential property which can be booked for both short and medium term lets.  In addition, accommodation will need to be found for workers in the construction and hospitality sectors even before Expo 2020 Dubai kicks off.  There is speculation that rental yields could increase by up to 100%  for premium apartments in the vicinity of the Expo 2020 site in Dubai South, near Al Maktoum International Airport.

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